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Homeguard celebrates 19th Anniversary

In honour of its 19th Anniversary, Homeguard Funding Ltd. With Maple Trust is holding a Contest. Grand prize is two tickets to ‘Mamma Mia’, plus a $100 Gift Certificate for the Canoe Restaurant. Second prize is a Romantic Dinner cruise on the Harbour Star and third prize is two Blue Jay tickets. The draw will be held Canada Day, on July 1. It’s the second contest already this year for Homeguard Funding and Maple Trust. Clients who chose a Maple Trust Mortgage had a chance to win Maple Leaf tickets and dinner at the Harbour 60 Steakhouse. The winners were Ron and Sharon Scane of Keswick. Wayne Sudsbury and Bill Eves of Homeguard and Adine Owieczka and Cindy Otter of Maple Trust made the presentation earlier this month. Established in 1983, Homeguard offers first or second mortgages specializing in first time homebuyers and consolidation.

Homeguard is proud to have served over 40,000 borrowers representing 4 Billion in mortgage placements. Homeguard’s continued success has been built on developing long term relationships.

Less than three years since its inception in 1999, Maple Trust Company became Canada’s fastest growing independent mortgage lending company, aggressively expanding itself into a team of highly committed, enthusiastic and creative individuals. To date, the company has lent more than $2 billion to Canadian homebuyers nationwide.

Recognizing that the mortgage broker channel is the fastest growing segment of the mortgage industry, Maple Trust sourced its mortgages exclusively through the brokerage community early on in its operations. By doing this, the company guaranteed the lowest rates possible coupled with the most innovative products and personalized service. Currently, CMHC statistics show that of the $80 billion spent annually on purchasing homes, mortgage brokers have a 25% share of the business, up from 14% two years ago.

This strategy was the result of the sound business insight of Maple Trust’s President and CEO, John Webster, who quickly focused on the mortgage broker segment and invited several experienced brokers for roundtable discussions. Among those was Wayne Sudsbury, co-founder of Homeguard Funding Ltd. (HFL), who shared a similar vision and played a vital role in shaping the direction of Maple Trust, being a member of the Product Development Committee. Maple Trust has since introduced the President’s Club Adjustable Rate Mortgage (ARM) and EasySwitch – a simple option for homebuyers wishing to transfer mortgages to different lenders. These two innovative products were created exclusively for the President’s Club, a reward program designed to recognize hard working and high producing brokers with unique incentives.

Maple Trust serves the top industry producers in the industry. Handpicked and among that top-tier group for Homeguard Funding Ltd.’s founders Wayne Sudsbury and Bill Eves, whom Maple Trust provides with special products and pricing that are not available to the public in general. HFL has been a huge success story for Maple Trust, with volumes exceeding over $42 million in 2001 – more than 59% growth from the previous year. Cindy Otter, Mortgage Development Manager at Maple Trust, has worked closely with Wayne, Bill and their associates, offering hands-on, quality service on an ongoing basis. In return HFL has been offering lenders state-of-the-art, sophisticated mortgage delivery and database management systems, simplifying the process to apply for and purchase a mortgage.

Maple Trust congratulates Homeguard Funding Ltd for their great success and longevity. Celebrating their 19th Anniversary Year, we believe HFL’s ongoing pursuit of excellence and quality service to homebuyers and lenders alike secures many more years of service in the mortgage brokerage business.

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